only thing i could add would be buy as low a gear ratio reel as you can find, i have several 3:8.1, i know lews used to make a "cranking" reel especially for crankbaits, mine are older abu garcia 4500 and 4600's, i like to stay in contact with the structure, rocks, stumps, and even standing timber and lay-downs, yes i'll throw a CB into almost anything, there was a good article in bassmasters magazine recently about cranking lay-down and brush, yea your gonna loose a bait ever now and then but 99 out of 100 you'll get the stuck bait free, the bill on the CB will deflect off of branches and roots and rocks and genrally pull the hooks around the structure instead of hanging it

...and yes an erratic retrive will help trigger a strike....