Seemed as if I was a lone voice in trying to convince merchants on the idea that it hurts sales. People who don't mind it wont notice if it's not there and those that do wont buy the product. Why turn off a segment of your market.
An intelligent company understands the concept. Bowtech I believe is in that class! Great advertisers! Martin on the other hand makes great bows but has had a terrible advertising campaign for years with the owners daughter prominently displayed, look at their impact in the industry. I personally couldn't trust a company like that because of their lack of integrity.
If I want that kind of advertising I'll buy that kind of publication. I buy hunting mags for hunting and those ad's in the back make me feel as if, I'm being hunted. Old bucks no better than to follow empty solicitations or waste their money on them.
I hope the trend continues and the quality and creativity mags once had will return and continue to expand.The increase in integritycan only benifit the companys who advertise in them.
Have you noticed?
