Many of the Chain Sporting Good stores drive the prices of the rifles up for profit reasons. That's why when they have a "big sale" everyone is excited about the "great deals." Many times their great deals are just bring then rifle down to a reasonable profit margin.
Also that's why some of you (I still don't know how you do it) can name places on the internet where someone looking for a good deal can save a lot of money on the same rifle they looked at else where.
I am kind of in the same boat as Lonewolf, but I give in and bring a rifle home.

I have a Black Diamond XR that should have been the only inline rifle I needed. But I love my Whites, Knights, CVA's, so what's a person to do.
Also I note in a lot of posts people shoot 85-100 grains of powder. Why did we need them magnums again?