Well the name of the product is meant to get your attention (which it must have done). They want to give you the impression that the rifle will be the best on the market and it will fill all your dreams of what a rifle should be. These companies are very careful with the name they give their products.
Why Ultimate Slam... who knows. Probably took them three corporate meetings to decided that would be a good name.
I'm more interested in the rifle design and what the rifle can do. I have yet to see a picture of one. But think about it. It will be a magnum rifle, 1-28 twist most likely, have a claim of such and such accuracy out of the box, and some other bells and whistles.