RE: Peak antifreeze supports anti-hunters
This is a email that Peak is sending out regarding the rebate.
It has recently come to our attention that the hunting community is upset about one of our company’s products, Sierra antifreeze, which has a sponsorship with the American Humane Association (AHA). Our intention with getting involved with the AHA several years ago, was to bring awareness to families of pets and children about a safer antifreeze, Sierra, due to it’s less toxic nature vs. conventional ethylene glycol based antifreeze. Every year approximately 100,000 pets/animals die from ingesting conventional antifreeze off of garage floors and driveways. The objective was awareness of a safer solution to this, not to alienate the hunting and outdoorsman community. Unknown to us, the AHA has apparently taken some active stances against certain rights of hunters. Upon hearing this, we have made a decision to sever our sponsorship with the AHA. Thank you for bringing this to our attention and we hope you’ll continue to support Old World Industries products like Sierra antifreeze and other PEAK performance products.
Sincerely, Sierra Antifreeze
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